Accelerate your growth by finding Language-Market Fit.
Before people give your product or service a whirl, they read. Words on your website, sentences in your onboarding copy, paragraphs in your email campaign. Language is the bridge between their problem and your solution.
But how well do the words you use resonate with the people you’re trying to reach? How do you actually know? We take a data-driven approach to positioning, making sure your language fits your market, helping drive your success.
“Start by thinking about the language people are using in their minds. Then think about what the product is that can leverage that language. Not the other way around.”
— james currier, serial entrepreneur
What is Language-Market Fit?
Even if you think you have product-market fit (and everyone thinks they have product-market fit), chances are you’ve been less focused on something called language-market fit. Language-market fit is how well your company's language resonates with the people you're trying to reach. You can reach new people, scale growth and retain customers by finding language-market fit.
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